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Referrer Event Tracking in Google Analytics

The site I'm working on tracks Google Analytics events, which always have a direct referral URL that is internal to our site. What would be good practice to associate the event with the referral source URL?

Usage example:

The user is on facebook → Go to our website → View page → View page → EVENT

In this case, the referral is considered direct, but the traffic comes from facebook.

How can I make sure event summarization is facebook in this case? So, when I look at conversion rates for my event, visiting sites that started with a Facebook referral and end in my case will be considered goal conversions? And what does it work for any referrer?

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This can be achieved using a custom report.

Here is a template to get you started. Just download this URL when you open Google Analytics: https://www.google.com/analytics/web/template?uid=TGYsmF8ZT8Cthzq-9We9Yg

In a nutshell, I defined the metric as unique events(what will be measured) and added Event Actionas the default measurement. You can also filter by a specific event and add other event data (label, category, value) as secondary measurements.

Hope this helps!

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