http://www.w3schools.com/xml/xml_attributes.asp
XML attributes must be specified
Attribute values must always be specified. You can use single or double quotes. For a person’s gender, a person’s element can be written as follows:
<person sex="female">
or like this:
<person sex='female'>
If the value of the attribute itself contains double quotes, you can use single quotes, as in this example:
<gangster name='George "Shotgun" Ziegler'>
or you can use character objects:
<gangster name="George "Shotgun" Ziegler">
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