Cannot get net.pipe binding in IIS7.5 on Windows Server 2008 R2

I am trying to configure net.pipe bindings on a server between two processes (in the same field). I all work locally on Windows 7, but on a production server (Windows Server 2008 R2) it does not work.

I can verify that I have:

• Added net.pipe binding to the IIS website (added * as information).
• Added net.pipe to the list of bindings in the "advanced settings" for the IIS website.

That is all that was required on my dev machine. Anything else I need to do?

The error I get is a simple test application client for the console:

Unhandled exception: System.ServiceModel.EndpointNotFoundException: there was no listening for endpoints in net.pipe: //nameOfService.svc that could receive this message. This is often caused by the wrong address or SOAP action. See InnerException, if available, for more information. ---> System.IO.PipeException: The pipe endpoint net.pipe: //nameOfService.svc was not found on your local computer. `

Here are some configs:

Customer:

<system.serviceModel>
    <bindings>
        <netNamedPipeBinding>
            <binding name="NetNamedPipeBinding_IWebAppNotifyService">
                <security mode="None" />
            </binding>
        </netNamedPipeBinding>
    </bindings>
    <client>
        <endpoint address="net.pipe://nameOfService.svc"
            binding="netNamedPipeBinding" bindingConfiguration="NetNamedPipeBinding_IWebAppNotifyService"
            contract="ServiceReference2.IWebAppNotifyService" name="NetNamedPipeBinding_IWebAppNotifyService" />
    </client>
</system.serviceModel>

Server:

<bindings>
  <netNamedPipeBinding>
    <binding name="WebAppNotifyServiceBinding" closeTimeout="00:01:00" openTimeout="00:01:00" receiveTimeout="00:10:00" sendTimeout="00:01:00" transactionFlow="false" transactionProtocol="OleTransactions" hostNameComparisonMode="StrongWildcard" maxBufferPoolSize="524288" maxBufferSize="65536" maxConnections="10" maxReceivedMessageSize="65536">
      <readerQuotas maxDepth="2147483647" maxStringContentLength="2147483647" maxArrayLength="2147483647" maxBytesPerRead="2147483647" maxNameTableCharCount="2147483647" />
      <security mode="None">
      </security>
    </binding>
    <binding name="ScannerManagerCommandBinding">
      <security mode="None" />
    </binding>
  </netNamedPipeBinding>
</bindings>
<behaviors>
  <serviceBehaviors>
    <behavior name="WebAppNotifyServiceBehavior">
      <serviceMetadata httpGetEnabled="true" />
      <serviceDebug includeExceptionDetailInFaults="True" />
    </behavior>
  </serviceBehaviors>
</behaviors>
<services>
  <service name="MonitoringApp.Notifier.WebAppNotifyService" behaviorConfiguration="WebAppNotifyServiceBehavior">
    <host>
      <baseAddresses>
        <add baseAddress="net.pipe://nameOfService.svc" />
        <add baseAddress="http://nameOfService" />
      </baseAddresses>
    </host>
    <endpoint address="" binding="netNamedPipeBinding" bindingConfiguration="WebAppNotifyServiceBinding" contract="X.Y.IWebAppNotifyService" />
    <endpoint address="mex" binding="mexHttpBinding" contract="IMetadataExchange" />
  </service>
</services>

Update:

The application pool associated with the website hosting the net.pipe binding is run under the "NetworkService" user, if that matters.

I enabled non-HTTP activation in Windows Features for.NET 3.5.1, although this works under .NET 4.