Why does setup.exe not show ARPCOMMENTS & WIXUIBanner.bmp, but setup.msi shows this stuff?

I have a Setup.Bootstrapper Project project to output Setup.exe and an installation project to provide setup.msi output. But the problem is why my setup.exe does not show ARPCOMMENTS and also does not show the Banner.bmp file when the installation starts. Setup.msi, on the other hand, is working fine.

The Bundle code I use for Setup.Bootstrapper (Bundle.wxs):

<?xml version="1.0" encoding="UTF-8"?>
 <Wix xmlns="http://schemas.microsoft.com/wix/2006/wi" xmlns:bal="http://schemas.microsoft.com/wix/BalExtension">
   <Bundle Name="ABC" Version="3.0.0.0" Manufacturer="XYZ, Inc." UpgradeCode="1EB9EC76-9E5F-4471-B522-314A62518A80">
      <BootstrapperApplicationRef Id="WixStandardBootstrapperApplication.RtfLicense">
         <bal:WixStandardBootstrapperApplication LicenseFile="License.rtf" SuppressOptionsUI="yes" />
      </BootstrapperApplicationRef>
      <Chain>
        <PackageGroupRef Id="NetFx40ClientWeb" />
        <MsiPackage Compressed="yes" SourceFile="Setup.msi" Vital="yes" />
       </Chain>
      </Bundle>
  </Wix>

And the installation project using the status of Banner.bmp and ARP:

<UIRef Id="WixUI_InstallDir" />
<Property Id="WIXUI_INSTALLDIR" Value="INSTALLDIR" />
<WixVariable Id="WixUILicenseRtf" Value="License.rtf" />
<WixVariable Id="WixUIBannerBmp" Value="Bitmaps/Banner.bmp" />
<Property Id="ARPPRODUCTICON" Value="ABC.exe" />
<Property Id="ARPCONTACT" Value="XYZ, Inc." />
<Property Id="ARPURLINFOABOUT" Value="http://www.xyz.com/" />
<Property Id="ARPCOMMENTS" Value="abc" />

any idea?