EDIT: Deokhwan Kim initially pointed out that your regular expression contains two consecutive double quotes and that the closing bracket )must be escaped with double quotes:
(add-hook 'LaTeX-mode-hook
(lambda ()
(font-lock-add-keywords nil
'(("\\<\\(\\conceito\\)\\>" 1 font-lock-warning-face t)))))
In addition to the points marked by Deokhwan Kim, there are also the following two questions:
:
(add-hook 'LaTeX-mode-hook
(lambda ()
(font-lock-add-keywords nil
'(("\\(\\\\conceito\\)\\>" 1 font-lock-warning-face t)))
EDIT: , Deokhwan Kim, , , . , :
'(("\\\\conceito\\>" 0 font-lock-warning-face t)))))
, , { "". , , , :
(add-hook 'LaTeX-mode-hook
(lambda ()
(font-lock-add-keywords nil
'(("\\(\\\\conceito\\)\\s-*{" 1 font-lock-warning-face t)))
, {, "" ( ), \\>.
, M-x re-builder : , , .