Adding referrer data to links on Google Play works the same for links in the application, as it does for the Internet:
You can add referrer data using a parameter referrerin your market URI, i.e.:
market://details?id=com.example&referrer=utm_source%3Dmyapp%26utm_medium%3Dcross-sell
, , Google Play referrer, , com.android.vending.INSTALL_REFERRER .
, , - Google Play Store.