My company has an app (iOS and Android) that applies the following scenarios. I am trying to help my engineers and product group in the right direction.
When one of our users clicks a link to the content from one of our letters, or tweets or Facebook messages, and they are located on his mobile device, we ask the user for a link to download our application. This is similar to what many applications, including LinkedIn, do (see I.stack.imgur.com/glSgJ.png).
I suggest that it is moderately effective in raising awareness and downloading its own application, for new users who came from social networks and various web sources. However, this is not useful at all for a user like me who already has the application!
1) clicking "No thanks" keeps me on the mobile network (when I want to be in my native application) and 2) clicking "Download application" will lead me to the iTunes App Store page for the application that I already have.
SUPER ENGLISH. As a result, I have to manually open the application and search for relevant content. I assume that most users do not. More importantly, depending on the UI / UX application, I may never get there!
Again, I know that we treat visits to mobile websites in the same way as many other companies (including LinkedIn), but it looks like we are leaving many potential applications for use on the table. I want our engineers to build this elusive third option, "Open in Application."
Spotify and Rdio have decided it is very beautiful. Here are deep links to content (in the case of these companies for a specific song) for two applications, respectively:
, Rdio Spotify. , iOS, , : Rdio "Tap to open in Rdio" (http://i.stack.imgur.com/B7PuE.png), Spotify : " Spotify" (http://i.stack.imgur.com/Q3IV6.png). , . , : ( , Twitter, Facebook ..) , , . .
:
1) ? iOS ( ), Android.
2) ? , , ? .
3) ? iOS. URL ( app-to-app), , ( - ).
, , .:)