Regarding # 1: you just need to have the package name of your application to create a market URL. for example com.myapp.pack. So your application url will look like this:
https://play.google.com/store/apps/details?id=com.myapp.pack.
, Airpush .
# 2: , Airpush.
# 3: AirPush_notify.xml BannerPush.
, . Airpush360.jar - Airtest. - , , , sdk, support@airpush.com.