Of course, hanging the command line utility is one way. Applescripts can use command line utilities with the do shell script command. So try this ...
set theURL to "http://my.server.com?type=Show&name=Big+Bang+Theory"
do shell script "curl " & quoted form of theURL
applescript. , ...
set theURL to "http://my.server.com?type=Show&name=Big+Bang+Theory"
open location theURL
!