I have an Android app with approximately 1 million downloads, and most of my app users are in the Middle East. Up to two weeks, downloads were 200 thousand, and revenue was reasonable, and the cost per thousand impressions was 0.15 dollars (Yes, this is a low cost per thousand impressions), advertising requests were about 500 thousand.
Now, after reaching 1 million downloads, the CPM is $ 0.04 and revenue is lower than before, and advertising requests are now $ 1.5 million.
During the entire lifetime of the application, the filling time is more than 99%.
I have many thoughts about this reduction in CPM: * The old inventory (up to two weeks) was higher compared to current campaigns.
In all cases, it is very low, and I feel very bad.
I began to think about using filters to get more profitable ads, even if the fill rate was reduced.
My question is: 1- What tips do you know to filter out cheap ads? 2- What categories / types of ads are better to include in the admob filter settings? Note. I mean the types: Communications, E-Commerce, Games, (Films, TV and Entertainment), etc.
source
share