I tried the following
gotoIf "${oneoff}"=="Jeff Della Rosa" gotoIf ${oneoff}=="Jeff Della Rosa" gotoIf ${oneoff}=={"Jeff Della Rosa"} <-- not sure why, just trying anything.
-------- HERE THE WHOLE sequence ----------
The correct format.
gotoIf '${oneoff}'=='Jeff Della Rosa'
Single quotes ... Grr!
Also, to test "NOT EQUAL" use this syntax:
gotoIf '${variable}'!='the string operand' target_label
The presence of single quotes around the variable and the IS operand is important.