This is Andre Hamilton from the Visual Studio Profiler team. The reason the values are shown in percentages rather than ms is because you are seeing a report based on Profiler profiling, not Instrumentation.
Profiling Samples Basically, the operating system will periodically execute the stack. The results that you see in the profiling report are part of the time that the OS ran the stack, that a specific function was on the stack
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FYI
Visual Studio vsinstr ( \Team Tools\Performance Tools).