This can be done, but it can be difficult. If you set up a variable in the project that can be used for "new" releases, you can put this in your post-deployment script as a section that will launch a series of inserts, but only for this type of "New".
As David mentioned, the best way would probably be to use something like the Red-Gate data type to compare or run scripts after creating the database. This can be done in post-deployment scenarios, but can be difficult.
- :
IF '$(DeployType)' = 'New'
BEGIN --"New" release scripts
PRINT 'Post-Deploy Scripts for release.'
:r .\InsertScript1.sql
:r .\InsertScript2.sql
--etc
END --"New" release scripts