A mobile application or a web application, or both?

I am at the stage of planning and designing an idea.

Think of four-quarters or quoras as a product, I know that they are completely different, but the dynamics are similar. Crowd-based social apps that require user input and participation.

Given this, should the “product” be a mobile application, website, or both? Are most ideas successful as websites in the first place, with mobile apps as a late thought? Is the mobile app just a companion or is this the whole experience?

Most importantly, how can I make this decision before development? Is there any test of litmus paper to determine which of the 3 options will work?

Any advice, advice or guidance is greatly appreciated.

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Creating a great mobile application is difficult. Now do it twice to support Android and iOS. But wait, are you going to support Blackberry? How about how you go outside the US? What about windows phone?

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