Look at steganography. There are many tools to add any hidden data that you want there. Usually, although it is not readable in a notebook. you need a companion tool for the one you used to add data in the first place. Using this, you can even hide the binary inside.
... - EXIF - JPEG. . , , , :
JFIF ..... (GARBAGE) ..... Your Metadata ...... (GARBAGE)
, , , RAR JPEG ( ) JPEG, WinRAR RAR, WinRAR.