I want to analyze the IIS logs for a website for things like hits, keywords, countries you accessed, etc.
Has anyone used any (free) tools that were useful in this regard?
There is LogParser . Blog article on how to use it here . However, you need to be comfortable with SQL. There, apparently, is a GUI for it . However, you have no experience.
Nihuo Web Log Analyzer is very simple, easy to configure, and very good at analyzing iis and apache access log files. The reports created by this tool are also very good.
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http://www.googlelytics.net/awstats-log-file-analysis-vs-google-analytics/ .