There are two ways to do this in the MPEG 2 standard.
You can define a user table. See Table 2-26: table_id 0x40-0xFE See section 2.4.4.10 Syntax of the Private Section.
Or you can define a private user flow. See Table 2-29 flow identifier under the PES packet from 0x80 to 0xFF).
See ISO / IEC 13818-1 MPEG Systems 2.
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