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What are the benefits of using iBeacon + Passbook with geo-fencing and push notifications to help brands navigate customer relationships?

What are the benefits of using iBeacon + Passbook with geo-fencing and push notifications to help brands navigate customer relationships? What can you do using the iBeacon + Passbook approach that you cannot use using geo-fencing and push notifications?

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Please note first that geolocation alerts and push notifications are two different things.

The book skips the Lockscreen warning if the password has been encoded with:

  • geolocation trigger (up to 10 locations)
  • datetime ( Event, Generic BoardingPass)
  • iBeacon ( 10 )

- iPhone. - , .

Push- . , ( ).

Passbook + iBeacons

  • PassBook iPhone. &
  • iBeacons , iPhone 10-70 ( ).
  • iBeacons - , , , , GPS . .
  • + iBeacons, 20 10 Pass
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