Geek asks and answers

Why should I use MailChimp or the like instead of a custom script?

I have a custom CMS for my clients. This is because most of my clients are located in a particular market (film industry) and need very specific tools.

But they also have to send newsletters. I created the basic WYSIWYG HTML editor and was able to create a submit script using PHPMailer.

All other seams use MailChimp. What for? What are the reasons for using a mail chimpanzee in a custom script?

  • How does this affect reader compatibility (and does it?)
  • How does this affect spam blocking ?

I always thought sending emails through the source server is the way to avoid that senders mail doesn't have the same reverse domain name.

Wouldn't it be better to just create a clean embedded css and send it by connecting to the local SMTP server? Without cost, without advertising chimpanzee monkeys, etc.

Edit: this is not for spamming, and most of my clients have only lists from 100 to 1500 recipients, these are all professional letters (film industry). It’s not about how to send 100 thousand emails.

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Strictly speaking, there is no reason why you cannot do what Mailchimp (and others) offers. However, they tend to make working with them easier.

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